Cut me and I bleed black and white and I would pay to have a Newcastle jersey rather than receiving Liverpool, Manchester, Chelsea, Arsenal jerseys etc for free! Yes I am irrational after all but then, which die hard fan isn't?
Illustration of irrationality
Case 1: Newcastle lost the match due to controversial referee decision.
Newcastle Fan: Damn, we could have won the match if not for poor refereeing, UNFAIR!
Case 2: Newcastle won the match due to controversial referee decision.
Newcastle Fan: Well, this is football, you gain some you lose some, its fair. (i.e. We won the match and we don't care how we win it as long as we win)